Build an exceptional digital future

September 25, 2026

Does AI pose an existential risk? We asked 5 experts

AI will change the world. AI will bring “astounding triumphs”. AI is overhyped, and the bubble is about to burst. AI will soon surpass human capabilities, and this “superintelligent” AI will kill us all. The big question is will it?

May 14, 2026

Testing smart, not hard - Quality assurance for lean teams

Get your product out there in stealth mode and test it before launching into mega marketing. In the early days of ionMy, the temptation was to shout from the rooftops. We’d won awards for our business plan, we had an idea we believed in, and we thought the world was ready. So, when the chance came up for a paid spot on Channel 9’s Your Business Success TV show, we jumped. There we were: a TV crew, a glamorous morning show, and our baby software being broadcast across the nation. It felt exciting, like we had arrived. The problem? We hadn’t. The software was still too green. Clients hadn’t yet shaped it with real-world use. The marketing splash cost a fortune and returned little in tangible results. Looking back, it was far too early for that kind of exposure.

May 11, 2026

The founder’s balancing act - Managing projects without losing your mind

One of the hardest parts of founding a software company is realising that you cannot, and should not do everything yourself. Yet most founders try. We become salesperson, project manager, chief troubleshooter, HR, sometimes even bookkeeper. At first, it feels heroic. Then it becomes exhausting. In my early days, I prided myself on spinning multiple plates at once. Running client projects by day, wrangling coders at night, attending industry events on weekends, all while trying to raise a family and build a product from scratch. I wore “Cyclone Sonja” as a nickname with pride because yes, I did storm through problems at pace. But even cyclones lose energy eventually. The truth is: you can’t do it all. Nor should you.